Ventile. Wear it out.
There are lots of words to describe British weather, but ‘predictable’ isn’t one of them.
So it’s a good thing we’ve got Ventile. It’s perfect for our climate. Made with 100% cotton, so tightly woven it doesn’t need any extra chemical finishes to protect you from rain, sleet, wind and snow.
During a shower, the fibres swell and the holes in the weave close up, making it harder for water to get in.
Also, when the sun does finally come out, because it’s just cotton, Ventile also breathes really well – unlike other water-resistant fabrics, which can leave you all clammy as soon as the weather cheers up.
Ventile cotton has been around a while too – it was invented in the 1940s, for pilots’ flying suits. It’s really long-lasting stuff, meaning no matter what you throw at it, this jacket should last you 10 or 15 years. Maybe 20. Even if you snag it on something, a needle and thread can easily repair it.
So whatever you or the weather get up to, Ventile can take it. Today, tomorrow and for a long time to come.