If they weren’t already busy enough creating advertising for some of the UK’s favourite brands, Dan Hill and Dave Buonaguidi from London ad agency Karmarama have created the world’s first pedal powered coffee grinder that will fit on almost any type of fixed wheel/single speed bicycle.
Gear Grinder is a small chain driven coffee grinder that grinds a single hopper of coffee, and is attached to the seat stay of a single speed bicycle. It works with a normal chain on a flip-flop hub and allows cycle loving coffee aficionados to grind their morning brew the best way possible, by foot.
Hill said: “There’s a clear, often moustachioed, overlap between those who love great coffee and ride fixed-gear bikes to work every morning. We saw that as a brilliant opportunity. As far as I’m concerned this is up there with the discovery of fire and the creation of the internet in its value to the people of earth. We are massively excited about bringing something totally unique to market.”
Buonaguidi added: “I have been riding fixed wheel and drinking double espresso religiously for ten years. I also believe that hand or foot grinding is better than machine grinding because the imperfections in the ‘analogue’ grinding process creates an unevenness which adds to the subtle notes of the coffee flavour. The Gear Grinder is a personal dream that has finally been realized.”